Friday, May 1, 2009
A personal goal
I gave myself a challenge last night. A few months back I was thinking about my goals and decided arbitrarily that I would like to make 100 sales by the time we leave for Phoenix. It seemed impossible at the time - I was making a sale a week if that and I believe I was close to 50 sales, but I have been doing my best!
Last night I was at 91 sales with two weeks to go until I put my shop on vacation for graduation/the move. 9 sales in 2 weeks didn't sound impossible but I knew it was going to be a stretch!! I started to think that it may not happen...but then thought, no, I still have to try! This morning I'm up to 92 sales! 8 more to go, with 13 days to do it...
On the EtsyVeg forum we have been discussing methods of advertising and hiring an ad vs. renewing as a strategy. We are blessed with having one of the top sellers in the knit category, Celeste of CricketsCreations, as a very active member of the team and she is a proponent for more active renewing, she said it has about a 90% return for her! I decided that for the next week I will renew more actively as a test to see the expense vs. return (which will be made easier, of course, because I just paid my Etsy Bill for last month!).
So I will combine more frequent renewing with time on the Etsy forums to reach my goal. I certainly think posting my 5 new bars the last week of my challenge will help if I am close by that point - they are terribly delicious! I will NOT put my soaps on sale as a whole...that would be an easy fix but I'm trying to see what promoting alone will do for me! I'll keep you posted :)